Beyond Features: Transforming Your Go-To-Market Strategy to Sell Business Value
Michimich.com/10307048

ANN ARBOR, Mich. - Michimich -- CIMdata, Inc., the leading global research, consulting, and education firm specializing in Product Lifecycle Management (PLM) and the Digital Transformation it enables, announces an upcoming free educational webinar, "Beyond Features: Transforming Your Go-To-Market Strategy to Sell Business Value." The webinar will take place on Thursday, 11 September 2025, at 11:00 a.m. (EDT) and last for one hour.

The software landscape has changed, with Solution Selling becoming of paramount importance for technology solution providers. Customers are no longer buying product features; they're demanding solutions and measurable business outcomes. To support this, Go-To-Market (GTM) strategies must be reconfigured to sell the Business Value delivered by the solutions.

When appropriately managed, GTM transformations can lead to significant improvements, including:

• Securing and growing strategic deal sizes by a factor of 5.
• Multiplying the contribution of partners in direct sales by a factor of 3 in 3 years.
• Increasing sales productivity by 40% in 2 to 3 years.

This webinar will share CIMdata's recommendations on how to reconfigure a GTM approach by asking the right questions and how a refreshed business value proposition can impact your sales, services, and partner ecosystems to secure and grow strategic deals.

More on Michimich.com

• Macomb Township Chiropractic Will Be at the Dodge Park Farmers Market Again with Free Health Assessments
• EZSMO Launches Premium Aged Reddit Accounts and Marketing Solutions with 15-Day Ban-Free Guarantee
• Sultry Jazz Singer Kathy Sanborn Releases Steamy Romance Language
• Vancouver Community College Forms Strategic Partnership with PebblePad
• UMTRI and P3Mobility Partner to Deploy Advanced Emergency Vehicle Pre-emption in Ann Arbor

This webinar will help attendees:

• Understand the key drivers that are defining effective and efficient GTM strategies.
• Understand the critical importance of strategic partnerships.
• Understand the proven benefits of successful GTM transformations, including increased deal size, closures, and productivity.

According to Laurent Finck, CIMdata's Vice President, EMEA and the host for this webinar, "Today, software providers can no longer simply sell products—they must solve problems and demonstrate the value they deliver. This shift is transforming their value propositions and their Go-To-Market strategies. In this new game, if the product opens the door, the solution and its value close the sale, and the ecosystem makes the difference. Partnerships are no longer just a lever—they are the key. And this is no longer the future—it's already here."

Laurent Finck has over 30 years of experience in business transformation, digital transformation, and process improvement. His career spans roles at major consulting firms as well as executive positions at leading software providers, including Dassault Systèmes, VMware, and Citrix. A civil engineer with an MBA, he has a proven track record of developing revenue strategies, leading GTM initiatives, and helping corporations align their IT and business strategies.

More on Michimich.com

• InventHelp Inventor Develops New Art Charcoal Tools (MHO-525)
• Delirious Comedy Club and House of Magic Open 2nd Location at Silver Sevens Hotel & Casino - Vegas-Quality Shows, Old Vegas Prices
• An Evening of Fine Wine and Flavor: Verterra Wine Dinner at Bavarian Inn Lodge
• Sumptuous Mobile Detailing Expands Premium Ceramic Coating & Mobile Car Detailing Across North Atlanta
• The Data Detective's Epic Journey: How One Author Taught a Generation to Love Data

This webinar will be helpful to multiple levels and roles including: CEOs, CMOs, Chief Revenue Officers, Chief Product Officers, Chief Sales Officers, those involved in sales and business development, marketing and product marketing, customer success, services, channel support, product training, competitive intelligence, and anyone interested in learning how PLM solution providers construct their GTM strategies.

To find out more, visit: https://www.cimdata.com/en/education/educational-webinars/webinar-beyond-features-transforming-your-go-to-meeting-strategy-to-sell-business-value. To register for this webinar, please visit https://register.gotowebinar.com/register/6735420658737825115.