BIG3 adds GameAbove Sports as National Jersey Partner
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LOS ANGELES, June 13, 2025 ~ In a groundbreaking move, the BIG3 has announced a new national partnership with GameAbove Sports, the sports investment division of global investment firm GameAbove. This partnership will see the GameAbove logo featured on the jerseys of five marquee teams in the BIG3 league: Detroit Amplifiers, Chicago Triplets, Dallas Power, Boston Ball Hogs, and DMV-based Trilogy.

According to BIG3 founder Ice Cube, this partnership is a testament to GameAbove's understanding of what the league stands for - community, opportunity, and basketball. He expressed excitement about the potential for this collaboration to deepen engagement with these five cities and elevate the league to new heights.

As part of this agreement, GameAbove Sports will become an official national partner of the BIG3 and their logo will be prominently displayed on the front right chest of player jerseys. This marks a significant step for GameAbove Sports as it reflects their growing investment in innovation, athlete performance, and community-focused sports development.

Keith J. Stone, Chairman and Co-Founder of the GameAbove brand family, emphasized that this partnership is more than just a jersey patch - it is a statement. He believes that the BIG3's disruptive approach to the game aligns perfectly with GameAbove Sports' commitment to rethinking how sports can impact culture, education, and community.

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To activate this partnership, GameAbove Sports will create custom content and have a presence at BIG3 games throughout the season. Their brand will also be featured across all league platforms and partners such as CBS, VICE TV, iHeart Media, and social media networks.

The broader GameAbove brand has a strong philanthropic focus with over $38 million donated globally in recent years. They support initiatives in STEM education, youth mental health, and youth sports development through programs like First Tee and Bruton Basketball Foundation in Australia.

In addition to their involvement with YOUNG3 program initiatives focused on education and athlete development, GameAbove Sports will also collaborate with the BIG3. This summer, their partnership will be on full display as they support the Detroit Amplifiers, the city's inaugural BIG3 franchise. The Amplifiers' jerseys will debut tomorrow, June 14, 2025, as they take the court at Allstate Arena in Chicago.

This partnership between GameAbove Sports and the BIG3 is a significant step for both organizations and has the potential to make a positive impact on communities and athletes alike. With their shared values and commitment to innovation, this collaboration is sure to take the league to new heights.

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