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The next generation of ground communication technology delivers a proven 3-Minute ROI
Elevate Unveils the GroundComm X30 at the 2025 International GSE Expo
Elevate Unveils the GroundComm X30 at the 2025 International GSE Expo
LAS VEGAS - Michimich -- Elevate, today, debuted the GroundComm X30, a rugged ground-to-cockpit communication extension cord built to eliminate the hidden costs and safety risks of unreliable ramp communication. The launch took place at the 2025 International GSE Expo, the ground support industry's premier event, September 16–18 in Las Vegas.
A Mission Born on the Ramp
Every year, about 27,000 ramp accidents occur worldwide, injuring more than 243,000 people and costing airlines at least $10 billion. Investigators point to one consistent factor: unclear communications.
On the ramp, a cord isn't just another piece of gear — it's mission-critical. This environment is no place for something thin or cheaply built. A failure at the wrong moment costs time, money, and safety. That's why we built the GroundComm X30 differently.
Elevate's co-founder—a former ramp agent—saw firsthand how a cracked cord or corroded connector could delay a flight. Those costly minutes cost his team and airline partners real money, which inspired the team to engineer something better.
"For a year, we've been saying we're rewriting the playbook. We saw a problem that was often overlooked in the fast-paced aviation industry. We refused to accept it. With the GroundComm X30, we solved the hidden issue and delivered a 3-Minute ROI."
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— Tyler Wolfe, Executive Vice President, Elevate
Introducing the GroundComm X30
The GroundComm X30 is not just a headset extension or generic cable—it's a purpose-built, 30-foot coiled cord engineered to eliminate common points of failure.
Why Airlines and Service Providers Need It
Minutes matter.
Industry data confirms each minute of delay costs airlines around $100–$110 in 2023–24. In the United States, delays average $100 per minute. That means just three minutes can cost $300–$330—not counting crew overtime, passenger compensation, and downstream disruptions.
Many of these delays are tied directly to ramp communications. Worn cords fail, forcing last-minute swaps or forcing crews to revert to hand signals. Wireless systems solve some issues but require charging, often exclude some crew members, and can fail when left exposed to weather after a costly investment.
The GroundComm X30 provides a durable and reliable connection between the pushback driver and the cockpit during engine start and pushback, where clarity and timing are most critical. When the cord works every time, crews don't waste minutes troubleshooting, and pilots avoid aborted pushbacks.
More on Michimich.com
The Proven 3-Minute ROI
The "3-Minute ROI" is not just marketing—it's math. Testing shows the GroundComm X30 prevents at least one three-minute delay per aircraft, per day, by eliminating cord-related failures.
Elevate validates this ROI through:
Experience It at the GSE Expo
Elevate invites airline leaders, service providers, and industry media to experience the GroundComm X30 live at the International GSE Expo in Las Vegas, September 16–18, 2025. Attendees can test its durability, see modular connectors in action, and review case studies with the engineering team.
For those not attending, the GroundComm X30 is available today at groundcommx30.elevateaviation.us.
A Mission Born on the Ramp
Every year, about 27,000 ramp accidents occur worldwide, injuring more than 243,000 people and costing airlines at least $10 billion. Investigators point to one consistent factor: unclear communications.
On the ramp, a cord isn't just another piece of gear — it's mission-critical. This environment is no place for something thin or cheaply built. A failure at the wrong moment costs time, money, and safety. That's why we built the GroundComm X30 differently.
Elevate's co-founder—a former ramp agent—saw firsthand how a cracked cord or corroded connector could delay a flight. Those costly minutes cost his team and airline partners real money, which inspired the team to engineer something better.
"For a year, we've been saying we're rewriting the playbook. We saw a problem that was often overlooked in the fast-paced aviation industry. We refused to accept it. With the GroundComm X30, we solved the hidden issue and delivered a 3-Minute ROI."
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— Tyler Wolfe, Executive Vice President, Elevate
Introducing the GroundComm X30
The GroundComm X30 is not just a headset extension or generic cable—it's a purpose-built, 30-foot coiled cord engineered to eliminate common points of failure.
- Extreme durability: Triple-shielded conductors, abrasion-resistant jacketing, and industrial-grade connectors endure being dragged, run over, and exposed to harsh temperatures.
- Ergonomic safety: A bright exterior keeps it noticeable on the ramp. Strain-relief and an optional "MagHook" hold the cord off the tarmac, reducing damage.
- Plug-and-play: Modular connectors fit standard aircraft interphone jacks, and replaceable end-modules allow quick swaps without taking an aircraft out of service.
Why Airlines and Service Providers Need It
Minutes matter.
Industry data confirms each minute of delay costs airlines around $100–$110 in 2023–24. In the United States, delays average $100 per minute. That means just three minutes can cost $300–$330—not counting crew overtime, passenger compensation, and downstream disruptions.
Many of these delays are tied directly to ramp communications. Worn cords fail, forcing last-minute swaps or forcing crews to revert to hand signals. Wireless systems solve some issues but require charging, often exclude some crew members, and can fail when left exposed to weather after a costly investment.
The GroundComm X30 provides a durable and reliable connection between the pushback driver and the cockpit during engine start and pushback, where clarity and timing are most critical. When the cord works every time, crews don't waste minutes troubleshooting, and pilots avoid aborted pushbacks.
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The Proven 3-Minute ROI
The "3-Minute ROI" is not just marketing—it's math. Testing shows the GroundComm X30 prevents at least one three-minute delay per aircraft, per day, by eliminating cord-related failures.
- Cost avoidance: At ~$100–$110 per minute, saving three minutes recovers $300–$330 on day one—more than the cost of the cord itself.
- Compounding returns: Over 30 days, that adds up to $9,000–$9,900 in savings per aircraft.
- Added benefits: Beyond direct savings, fewer cord swaps improve safety, reduce ramp incidents, and help airlines improve on-time performance metrics.
Elevate validates this ROI through:
- Field trials: Partner airlines reported near-zero cord-related delays after adopting the X30.
- Life-cycle analysis: Durable construction lasts five times longer than standard cords, cutting replacements and maintenance.
- Safety audits: Clearer, reliable communication reduces ramp incidents, aligning with the industry's push to cut billions in annual accident costs.
Experience It at the GSE Expo
Elevate invites airline leaders, service providers, and industry media to experience the GroundComm X30 live at the International GSE Expo in Las Vegas, September 16–18, 2025. Attendees can test its durability, see modular connectors in action, and review case studies with the engineering team.
For those not attending, the GroundComm X30 is available today at groundcommx30.elevateaviation.us.
Source: ELEVATE
Filed Under: Business
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