FirstLight Home Care Unveils Newly Designed Website
Michimich.com/10204654

CINCINNATI - Michimich -- FirstLight Home Care, a leading provider of home care services, has launched a newly designed website at www.FirstLightHomeCare.com.

With updated content, colors and a refresh of the current branding, the main website and local franchise sites feature improved navigation and functionality on desktop and mobile and make accessibility a priority.

The enhancements help clients and families quickly and easily navigate the site to find the home care services they need and help potential caregivers find employment by directing users to the nearest FirstLight Home Care location. Other features include interactive elements, helpful resources and FAQs so that visitors can learn more about available home care services.

Zbra Studios, an award-winning California-based web development, design, and marketing firm, worked closely with FirstLight's marketing team to design, develop and launch the new site. Zoey Smith, owner of Zbra Studios, has been a valuable partner of FirstLight for nearly 10 years, helping the company communicate its brand and mission through a strategic approach to web development with a focus on responsive design and user experience.

More on Michimich.com

• $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
• $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
• Rocket Companies Completes Acquisition of Redfin
• Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
• Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact

"Our goal was to build a website that is a better representation of the amazing work our franchisees and their teams do on a daily basis," said Kimbrough Taylor, Executive Director of Marketing Strategy for FirstLight Home Care. "We wanted to give the site a more modern look and feel. But more importantly, we wanted to give franchisees more customization and control to tell their unique stories. With the ability to add personalized content, local videos and client reviews, franchisees can differentiate themselves in their local communities."

Recently, the company conducted focus groups and surveys with caregivers and clients to better understand how the brand is positively received and where it can improve as it looks to the future. Results from this fact-based research factored into the overall design and development of the new website.

"The need for quality home care services has never been greater," said Glee McAnanly, President and CEO at FirstLight Home Care. "The updated website properly aligns with our strategies for growth and expansion and our company mission to help people have their best day, every day."

More on Michimich.com

• Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
• Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings
• NEW CHILDREN'S BOOK RELEASE: "Mommy, Where Is My Daddy?" by Tracy L. Gray
• UNIVERSAL MUSIC GROUP AND THE UCLA HERB ALPERT SCHOOL OF MUSIC ESTABLISH THE BERRY GORDY MUSIC INDUSTRY SCHOLARSHIP TO HONOR THE LEGACY OF A MUSIC PIONEER
• AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)

FirstLight Home Care offices across the country provide companion care and personal care services to individuals who need support in the place they call home, including seniors, veterans, adults who are recuperating and individuals with Alzheimer's and dementia. Trained professional caregivers help with many needs, from companionship, transportation and household tasks to individual responsibilities like mobility, bathing and personal hygiene.

For more information and to view the new site, visit www.firstlighthomecare.com.