Helm Partners with Stellantis for Exclusive "Get Your Ass in Gear" Roadkill Nights Sweepstakes
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PLYMOUTH, Mich., June 18, 2025 ~ Helm, a leading provider of tech-enabled business consulting, brand marketing & e-commerce and engagement marketing services, has announced the launch of its first-ever merchandise sweepstakes in partnership with Stellantis. This exciting opportunity offers fans a chance to win an all-expenses-paid trip to the 10th annual Roadkill Nights in Pontiac, Michigan on Saturday, August 9th, 2025.

The sweepstakes will be open to all fans who make a purchase on Life.Dodge.com or WearMopar.com starting today. Fans can also enter for free through a mail-in option. Every purchase or entry will earn one entry into the drawing, which will take place on July 25th. All entries must be submitted by July 21st and winners will be announced on or about July 30th.

Roadkill Nights is a highly anticipated event for automotive enthusiasts, featuring street-legal drag racing, celebrity grudge matches, Dodge thrill rides, music, food and more. The partnership between Helm and Stellantis for this sweepstakes highlights Helm's ability to turn brand passion into real-world engagement. This further demonstrates their deep understanding of brand loyalty and their ability to deliver measurable impact for industry leaders like Stellantis.

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According to Ryan Maguire, CEO of Helm, the goal of the sweepstakes is to create memorable connections between brands and their most loyal supporters. He stated that studies have shown that offering incentives can increase consumer engagement by up to 90%, with over half making a first-time purchase because of it. By tying the sweepstakes to Roadkill Nights – an event with a massive following among Dodge and Mopar® enthusiasts – the brand is associating itself with something enjoyable and increasing the likelihood of fans returning.

The official rules for the sweepstakes state that no purchase is necessary to enter or win. The contest period begins on June 18th at 12:00 am ET and ends on July 21st at 11:59 pm ET. The sweepstakes is open to legal residents of the U.S. and DC who are 18 years or older at the time of entry. The grand prize winner will receive a three-day, two-night trip for two people to attend MotorTrend Presents Roadkill Nights Powered by Dodge in Pontiac, MI on August 9th, 2025.

The grand prize includes round-trip coach class air transportation, two nights of hotel accommodation, an $800 prepaid card for travel expenses and incidentals, select Dodge merchandise, VIP access with influencer meet and greets, and two event tickets for the winner and their guest. The approximate retail value of the grand prize is $3,250. Two additional prizes will also be awarded – a first prize of $500-worth of Dodge-branded merchandise and a second prize of $250 worth of Dodge-branded merchandise.

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The odds of winning a prize depend on the total number of eligible entries received. The sweepstakes is void where prohibited. For full official rules, terms and conditions, interested participants can visit https://www.life.dodge.com/roadkill-nights-prom....

Helm Promotions LLC is the sponsor of this sweepstakes and can be contacted at their headquarters in Plymouth, MI for any inquiries or concerns.

For more information on Helm and their services, interested individuals can visit https://www.helm.com/connect-with-helm. With their expertise in creating engaging experiences for brands and consumers alike, Helm continues to make a significant impact in the industry.
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