Trending...
- Divorce-Online Marks 25 Years Transforming Family Law Services in the UK
- DuoKey to Unveil Encrypted Financial Intelligence Use Case at GISEC Global 2025
- Sober.Buzz the Sober Token : Ticker $BUZZ
Hollywood In Pixels will host its inaugural Silver Pixel Awards International on April 3rd, honoring film marketing leaders Chris Massey of Universal Pictures and Bethan Fallon of Warner Bros. Pictures
LOS ANGELES & LONDON - Michimich -- The Hollywood In Pixels Silver Pixel Awards, a recognition of excellence in digital marketing and innovation in the film industry, is making its international debut. Held annually in Los Angeles, the inaugural event in London underscores the global business impact of digital innovation in entertainment marketing. The event will be held on April 3, 2025 at The Arches London Bridge, which is currently showcasing the UK premiere of Marilyn The Exhibition.
The Silver Pixel, the marquee award, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Chris Massey, Universal Pictures EVP Data Strategy & Transformation. Massey has been at the forefront of harnessing data science, AI-driven insights, and digital technology to drive audience engagement and business growth. With over 15 years of experience, his expertise has shaped the digital strategies for some of the biggest film franchises, including Jurassic World, Despicable Me, and Fast & Furious.
More on Michimich.com
"I'm honored to receive the Silver Pixel Award and to be recognized among such talented peers in the industry," said Chris Massey. "Digital marketing and data strategy continue to evolve at a rapid pace, and I'm privileged to be part of a team that embraces innovation to connect audiences with incredible stories around the world."
The Vanguard Pixel, which celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, will be awarded to Bethan Fallon, Vice President, EMEA Theatrical Marketing at Warner Bros. Pictures. Overseeing film marketing and strategy across more than 50 markets in Europe, the Middle East, and Africa, Fallon has played an integral role in the success of Warner Bros.' biggest theatrical releases, including Barbie, Wonka, The Dark Knight Trilogy and the Harry Potter franchise. With over 26 years of experience in the entertainment industry, Fallon has been a driving force behind innovative regional campaigns, forging partnerships with leading media platforms. Her work extends beyond marketing, as she has mentored young professionals through Warner Bros.' Creative Talent Scheme and OK Mentor.
"It's a privilege to receive the Vanguard Award and to be recognized for the work I'm so passionate about," said Bethan Fallon. "Marketing films across such a diverse and vibrant region like EMEA is both a challenge and an incredible opportunity, and I'm proud to work alongside amazing teams and partners who bring these stories to life for audiences worldwide."
More on Michimich.com
Bettina Sherick, founder and president of Hollywood In Pixels adds, "2025 will mark 10 years of HIP celebrating key individuals and campaigns that shape the landscape of marketing in the US. It is only fitting that we expand our celebration to include our global colleagues who have greatly contributed to digital innovation. I'm thrilled we are honoring Chris and Bethan, and look forward to an outstanding evening."
Tickets are available at https://tinyurl.com/silverpixelslondon2025
For sponsorship opportunity inquiries, please email sponsorships@hollywoodinpixels.org
For media inquiries, please email media@hollywoodinpixels.org
About Hollywood In Pixels:
Hollywood In Pixels is a 501(c)(3) corporation dedicated to the preservation and celebration of digital film marketing in Hollywood. Founded in 2015 by Bettina Sherick, an entertainment digital marketing veteran, HIP has become an integral organization within the digital Hollywood community. The organization's The Silver Pixel Awards recognize excellence in digital marketing and innovation within the entertainment industry.
The Silver Pixel, the marquee award, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Chris Massey, Universal Pictures EVP Data Strategy & Transformation. Massey has been at the forefront of harnessing data science, AI-driven insights, and digital technology to drive audience engagement and business growth. With over 15 years of experience, his expertise has shaped the digital strategies for some of the biggest film franchises, including Jurassic World, Despicable Me, and Fast & Furious.
More on Michimich.com
- Robert Fabbio Inducted into the Austin Technology Council Hall of Fame
- Cybersecurity is Protecting Your Personal Information and Your Portfolio
- EY US names Tifiany Walker of Walker Healthforce a finalist for Entrepreneur Of The Year® 2025 Michigan and Northwest Ohio Award
- Michigan Lawn Care Company Begins May Treatment
- Boat Dock Manufacturer Gives Design Tips for Summer!
"I'm honored to receive the Silver Pixel Award and to be recognized among such talented peers in the industry," said Chris Massey. "Digital marketing and data strategy continue to evolve at a rapid pace, and I'm privileged to be part of a team that embraces innovation to connect audiences with incredible stories around the world."
The Vanguard Pixel, which celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, will be awarded to Bethan Fallon, Vice President, EMEA Theatrical Marketing at Warner Bros. Pictures. Overseeing film marketing and strategy across more than 50 markets in Europe, the Middle East, and Africa, Fallon has played an integral role in the success of Warner Bros.' biggest theatrical releases, including Barbie, Wonka, The Dark Knight Trilogy and the Harry Potter franchise. With over 26 years of experience in the entertainment industry, Fallon has been a driving force behind innovative regional campaigns, forging partnerships with leading media platforms. Her work extends beyond marketing, as she has mentored young professionals through Warner Bros.' Creative Talent Scheme and OK Mentor.
"It's a privilege to receive the Vanguard Award and to be recognized for the work I'm so passionate about," said Bethan Fallon. "Marketing films across such a diverse and vibrant region like EMEA is both a challenge and an incredible opportunity, and I'm proud to work alongside amazing teams and partners who bring these stories to life for audiences worldwide."
More on Michimich.com
- L2 Aviation Celebrates Grand Opening of New Facility at Cincinnati/Northern Kentucky International Airport (CVG)
- Managing Summer Staffing Surges with Confidence: Why Name Badges Are a Must for Seasonal Success
- Visa Named Title Sponsor of Ascending Athletes' Business Owners Summits for NFL Entrepreneurs
- L-Tron Team to Attend the 2025 Automate Conference in Detroit, MI
- The Paris Court of International Arbitration Elects Dr. John J. Maalouf as its New President
Bettina Sherick, founder and president of Hollywood In Pixels adds, "2025 will mark 10 years of HIP celebrating key individuals and campaigns that shape the landscape of marketing in the US. It is only fitting that we expand our celebration to include our global colleagues who have greatly contributed to digital innovation. I'm thrilled we are honoring Chris and Bethan, and look forward to an outstanding evening."
Tickets are available at https://tinyurl.com/silverpixelslondon2025
For sponsorship opportunity inquiries, please email sponsorships@hollywoodinpixels.org
For media inquiries, please email media@hollywoodinpixels.org
About Hollywood In Pixels:
Hollywood In Pixels is a 501(c)(3) corporation dedicated to the preservation and celebration of digital film marketing in Hollywood. Founded in 2015 by Bettina Sherick, an entertainment digital marketing veteran, HIP has become an integral organization within the digital Hollywood community. The organization's The Silver Pixel Awards recognize excellence in digital marketing and innovation within the entertainment industry.
Source: Hollywood In Pixels
0 Comments
Latest on Michimich.com
- 20 Patents Issued Worldwide, Cementing Company Leadership. First Ever Cable-Free 12-Lead ECG: HeartBeam, Inc. (Stock Symbol: BEAT)
- NASDAQ Uplisting for Higher Market Exposure and Wide Corporate Benefits to AI Boosted Marketing Company On Track Towards $1 Billion Revenue by 2027
- Frankenmuth Dog Bowl back in action May 24 and 25 with fun at Frankenmuth River Place Shops
- Congressional Men's Health Caucus Shows Bipartisan Consensus and Focus on Prevention, Mental Health, and Closing the Lifespan Gap
- DuoKey, Axiomtek and Blue Edge Network Partner to Enhance Smart Cities with Privacy-Preserving Urban Safeguarding and Fleet Management
- May 7 is Bike & Roll to School Day!
- Hillside Terrace Helps Families Overcome the Guilt of Moving a Parent to Assisted Living
- Austin Keen Joins WakeFX RopePal as Official Brand Ambassador
- Addressing the Needs of Aging Parents with Assisted Living in Plymouth
- South Lyon Septic Experts Warn Homeowners: Recognize Emergency Septic Pumping Signs
- Bonelli Systems Expands Managed IT Services Nationwide, Leveraging Microsoft Azure Expertise
- $4.3 Million Patent Application Waiver Fee Granted by FDA on New Drug Application Fee for Treatment Addressing Suicidal Depression & PTSD: NRX Pharma
- Whistleblower Claims Dental Patient Deaths Likely Due to Book Ban
- xREnergy up as much as +3,094,634% on first day listed on the XRP Ledger. Ticker : $XRE
- Psychiatry's Legacy of Racism and Coercion Highlighted in Restraint Deaths
- New Book 'Cybersecurity Leadership' Guides SME Leaders to Make Smart, Strategic Security Decisions
- Vention Announces Commercial Availability of MachineMotion AI--An AI-Ready Automation Controller with Built-In Cellular Connectivity
- "Stop scrolling and start watching" - Beloved film recommendation site Criticker gets a major makeover
- Green Energy Solar Expands with New Offices in Port St. Lucie, West Palm Beach, and Orlando
- Events by Dubsdread Expands Services to The Venue at Lake Lily