IIFX + Tech Partners Continue NextGen Virtual Reality Training Journey with Detroit Sports and Entertainment Staff
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JACKSON, Miss., Sept. 24, 2024 ~ On August 20, 2024, a group of 42 frontline workers, supervisors, and managers from Ilitch Sports and Entertainment gathered at the Tiger Club at Comerica Park in Detroit for a unique training experience. They were participating in the ASPIRE (Action – Study – Prepare – Inspire – Rise – Be Exceptional) program, a joint initiative developed by the Innovation Institute for Fan Experience (IIFX) in partnership with Intel Corporation, Dell Technologies, and PIXO VR.

The ASPIRE program utilizes PIXO VR's Reality Intelligence™ virtual reality platform and training scenarios to provide NextGen training to employees in the sports and entertainment industry. This immersive and interactive training method has been proven to help people learn skills up to four times faster than traditional methods.

Dr. Lou Marciani, Director and Co-Founder of IIFX, explained the importance of this program for the multi-generational workforce in the sports and entertainment industry. "ASPIRE uses PIXO VR's Reality Intelligence™ virtual reality platform to deliver industry-relevant soft skills training," he said. "This allows workers to access effective immersive training that enhances their professional skills."

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Sean Hurwitz, CEO and Founder of PIXO VR, expressed his excitement about partnering with IIFX. "Our goal is to empower employees to do their jobs well," he said. "That is why we built our Reality Intelligence Platform™. Training in a realistic, interactive virtual environment quickly gives workers the experience and confidence they need to tackle real-world situations."

Johnny Jackson, Director of Security Training, Compliance, and Investigation with Ilitch Sports and Entertainment, also shared his thoughts on this new training program. "The new virtual reality training offers an opportunity to create content that can challenge staff based on real-life scenarios," he said. "It's an exciting new way of engaging both new and veteran staff while improving their overall performance."

The ASPIRE program has already shown promising results, with 42 associates, managers, and executives participating in the pilot program. They completed pre- and post-training surveys about their experience with virtual reality training, which will be used by IIFX and PIXO to tailor the program specifically for the sports and entertainment industry.

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Dr. Marciani expressed his enthusiasm for continuing the ASPIRE journey with PIXO VR as their partner. "We always enjoy working with Ilitch Sports and Entertainment's outstanding visionary leaders and colleagues," he said.

The ASPIRE program will continue its journey in September and October with two professional sports and entertainment venues in Las Vegas and New Orleans. Those interested in getting involved can contact IIFX for more information.

As the training industry continues to evolve, programs like ASPIRE are leading the way in utilizing new technologies to provide effective and engaging training experiences for employees. With the support of innovative partners like PIXO VR, IIFX is helping to shape a more skilled and successful workforce in the sports and entertainment industry.
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