Scripps promotes sports sales executive to lead local media sales
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CINCINNATI, Feb. 11, 2025 ~ The E.W. Scripps Company has announced the appointment of Tony Lamerato as the new vice president of local media sales, effective February 17th. Lamerato, a veteran sales executive, will be responsible for leading all revenue strategy and business development efforts across Scripps' more than 60 local television stations.

In his new role, Lamerato will focus on driving revenue-generating initiatives in Scripps' local advertising markets. This includes monetizing the company's sports inventory and supporting local sales teams in fostering business growth within their communities.

Lamerato brings a wealth of experience to this position, having joined Scripps in 2016. He most recently served as vice president of sports revenue and sponsorships, where he led the revenue and sponsorship strategy for Scripps Sports. In this role, he worked closely with divisions across the company to advance the sales process and helped model and value sports rights and advertising opportunities for Scripps' local sports partnerships.

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Prior to his role with Scripps Sports, Lamerato served as senior director of revenue strategy for the company's Local Media division. He also has previous experience as director of sales for WXYZ and WMYD – Scripps' ABC and independent stations in Detroit. Before joining Scripps, Lamerato held the position of local sales manager at Fox Sports Detroit.

Scripps chief revenue officer Brian Norris expressed confidence in Lamerato's abilities, stating that he is a proven sales leader who goes above and beyond to deliver results for both the company's teams and advertisers. Norris believes that Lamerato will play an important role in helping Scripps create meaningful connections with consumers and advertisers on every platform.

In addition to his new role at Scripps, Lamerato also serves as vice chairman of the board of directors for Diversified Members Credit Union and is a member of the board of directors for the Michigan Association of Broadcasters. He holds a bachelor's degree in business administration and sports management from Aquinas College.

For media inquiries, please contact Becca McCarter at The E.W. Scripps Company at 513-410-2425.

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