Vertify Announces a Strategic Partnership with French Martech Consulting Company Merlin/Leonard
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AUSTIN, Texas - Michimich -- Vertify, the world's leading RevOps automation solution, today announced a partnership with Merlin/Leonard, the premier martech consulting firm in France. As the first European partner to partner with Vertify, Merlin/Leonard's French-based customers will now be able to automate sales and marketing workflows while seamlessly integrating their entire revenue tech stack with one of the top solutions in the U.S.

"We are delighted that this international partnership connects our technology solution with the strategy and process expertise Merlin/Leonard needs to satisfy the fast-growing French market," said Wayne Lopez, chief product officer of Vertify. "France is still on the cusp of adopting the necessary technology to power sales and marketing teams to work together more seamlessly, and we've seen organizations embracing it more efficiently in recent years. Our hope is that by aligning teams through automated technology, businesses benefit from accelerating time to revenue, improve ROI and identify missed opportunities that turn into revenue to add to their bottom line."

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Vertify predicts that France is poised to take advantage of the 20% YOY martech growth opportunity in the coming years. With so much of its cross-border tech adoption coming from the usage of tools like Marketo, an Adobe Company, that Vertify partners with as well, Merlin/Leonard will enable even more French brands to exponentially increase their operational efficiency by automating manual workflows to unlock additional revenue in what could be trying economic times.

About Vertify

Grounded by the philosophy that all three key revenue teams—sales, marketing, and customer success—should be aligned by process and technology, Vertify provides business automation software that easily syncs, cleans, and curates customer data within existing revenue tech stacks to activate GTM success. Headquartered in Austin, TX, Vertify operates globally with hundreds of customers across a variety of verticals.

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For more information, visit https://www.vertify.com.

About Merlin/Leonard

Merlin/Leonard aims to bring magic and genius to customers for their marketing. They are a French marketing consulting firm specializing in the Marketo marketing automation platform and the Martech stack. They support large corporations and SMEs, in the development and implementation of their marketing strategy to deliver a memorable customer experience.