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Sleep Basil, Denver's locally owned and owner-operated performance mattress store, has launched a redesigned WinkBeds Collection page aimed at delivering a more seamless, informative, and user-friendly shopping experience. The updated page helps customers explore WinkBeds' well-regarded hybrid mattresses, known for dependable support, long-term durability, and a range of firmness options.
DENVER - Michimich -- Sleep Basil positions itself as Colorado's performance mattress store, serving outdoor enthusiasts, athletes, busy professionals, and health-conscious families who view quality sleep as a core part of recovery and overall wellness.
"Our showroom is designed for relaxed, extended testing, where customers work directly with the owners," said Phil Lotterhos, Co-Owner of Sleep Basil. "The goal is always the right fit, not the highest price."
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The updated collection features WinkBeds mattresses designed to support a wide range of sleep styles, including side, back, stomach, and hot sleepers, as well as individuals seeking relief from back pain, joint discomfort, or pressure points.
The primary firmness and feel options include:
This range allows customers to select a mattress based on body type, sleep position, and comfort preferences, rather than relying on one-size-fits-all solutions.
More on Michimich.com
The Sleep Basil experience is defined by owner-led guidance rather than commission-driven sales.
To support confident decision-making, the updated page includes a mattress quiz and educational resources tailored to needs such as back pain relief, motion isolation, and temperature regulation.
The collection also highlights Sleep Basil's customer-first services, including free local delivery throughout Denver and the Front Range, a 100-night in-home trial with easy comfort exchanges, and a true lifetime warranty.
The redesigned WinkBeds collection is available online, or customers may visit Sleep Basil in person at 6485 E Hampden Ave, Denver, CO.
About Sleep Basil Mattress Co.
Sleep Basil is Denver's locally owned performance mattress store, specializing in expertly curated mattresses and sleep solutions for Colorado's active lifestyles. Proudly serving Denver and surrounding neighborhoods, Sleep Basil is committed to community, sustainability, and helping every Coloradan achieve restorative sleep.
"Our showroom is designed for relaxed, extended testing, where customers work directly with the owners," said Phil Lotterhos, Co-Owner of Sleep Basil. "The goal is always the right fit, not the highest price."
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The updated collection features WinkBeds mattresses designed to support a wide range of sleep styles, including side, back, stomach, and hot sleepers, as well as individuals seeking relief from back pain, joint discomfort, or pressure points.
The primary firmness and feel options include:
- Softer (~3/10): Designed for side sleepers needing enhanced pressure relief
- Luxury Firm (~5/10): Balanced comfort and support for back sleepers and couples; the most popular option
- Blue Series 1 (~6/10): Cooling-focused design with balanced support
- Firmer (~7.5/10): Ideal for stomach sleepers and those who prefer a more supportive feel
- Plus (~8/10): Reinforced coils and denser foams engineered for sleepers over 250 pounds
This range allows customers to select a mattress based on body type, sleep position, and comfort preferences, rather than relying on one-size-fits-all solutions.
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The Sleep Basil experience is defined by owner-led guidance rather than commission-driven sales.
To support confident decision-making, the updated page includes a mattress quiz and educational resources tailored to needs such as back pain relief, motion isolation, and temperature regulation.
The collection also highlights Sleep Basil's customer-first services, including free local delivery throughout Denver and the Front Range, a 100-night in-home trial with easy comfort exchanges, and a true lifetime warranty.
The redesigned WinkBeds collection is available online, or customers may visit Sleep Basil in person at 6485 E Hampden Ave, Denver, CO.
About Sleep Basil Mattress Co.
Sleep Basil is Denver's locally owned performance mattress store, specializing in expertly curated mattresses and sleep solutions for Colorado's active lifestyles. Proudly serving Denver and surrounding neighborhoods, Sleep Basil is committed to community, sustainability, and helping every Coloradan achieve restorative sleep.
Source: Boulderseomarketing.com
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