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Audiences can unlock new challenges through theatrical screenings as a nationwide community works together to uncover the secrets of FindBuzzy.com.
DETROIT - Michimich -- Experiential storytelling studio ARGHouse has launched "Find Buzzy," an interactive puzzle experience created alongside the documentary Stolen Kingdom, expanding the film's world into a participatory, real-world format.
Now live at FindBuzzy.com, the experience invites audiences to engage with a series of puzzles inspired by the themes, imagery, and mystery surrounding Buzzy, an animatronic character rumored to have been stolen from a Disney attraction.
The experience is structured as a 5x5 grid of 25 puzzles, each represented by an image of Buzzy. As players participate, new puzzles unlock and the grid updates in real time. The puzzles increase in difficulty as the experience progresses, and unlike traditional games, there is no guarantee that the full grid will ever be completed.
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Beginning May 21, screenings of Stolen Kingdom across the U.S. will act as entry points into the experience. Attendees receive unique QR codes through physical materials such as handouts and postcards, which unlock new puzzles on the site. As audiences participate across different cities, they collectively open up new parts of the experience over time.
The puzzles incorporate a range of mechanics, including cryptography, hidden visual elements, and online discovery. Some can be solved individually, while others may require collaboration.
"What ARGHouse built feels like a natural extension of the film's world. The puzzles tap into the same curiosity and obsession that runs through Stolen Kingdom, and it gives audiences a way to engage with that spirit outside of just watching the documentary," said Joshua Bailey, director of Stolen Kingdom.
ARGHouse partners with studios, independent filmmakers and brands to design interactive campaigns that blend digital story-telling and real-world interaction, encouraging organic discovery that deepens audience engagement and creates communities around a story or product. Learn more at http://www.arghouse.com or at https://findbuzzy.com/ to play the game.
Now live at FindBuzzy.com, the experience invites audiences to engage with a series of puzzles inspired by the themes, imagery, and mystery surrounding Buzzy, an animatronic character rumored to have been stolen from a Disney attraction.
The experience is structured as a 5x5 grid of 25 puzzles, each represented by an image of Buzzy. As players participate, new puzzles unlock and the grid updates in real time. The puzzles increase in difficulty as the experience progresses, and unlike traditional games, there is no guarantee that the full grid will ever be completed.
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Beginning May 21, screenings of Stolen Kingdom across the U.S. will act as entry points into the experience. Attendees receive unique QR codes through physical materials such as handouts and postcards, which unlock new puzzles on the site. As audiences participate across different cities, they collectively open up new parts of the experience over time.
The puzzles incorporate a range of mechanics, including cryptography, hidden visual elements, and online discovery. Some can be solved individually, while others may require collaboration.
"What ARGHouse built feels like a natural extension of the film's world. The puzzles tap into the same curiosity and obsession that runs through Stolen Kingdom, and it gives audiences a way to engage with that spirit outside of just watching the documentary," said Joshua Bailey, director of Stolen Kingdom.
ARGHouse partners with studios, independent filmmakers and brands to design interactive campaigns that blend digital story-telling and real-world interaction, encouraging organic discovery that deepens audience engagement and creates communities around a story or product. Learn more at http://www.arghouse.com or at https://findbuzzy.com/ to play the game.
Source: Cicada Productions LLC
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