ARGHouse Unveils New Immersive Campaign for Weekend at the End of the World
Michimich.com/10327452

DETROIT - Michimich -- ARGHouse, an experiential marketing and storytelling studio, today announced its launch of an immersive campaign for the upcoming feature film Weekend at the End of the World, directed by Gille Klabin.

Built by the team behind Cicada Detroit - a large-scale alternate reality game that generated over 1.5 million page views, 280,000+ visitors and 20,000+ player sign-ups - ARGHouse creates narrative-driven campaigns that turn audiences into active participants. Their work blends digital storytelling, real-world interaction and puzzle design to create experiences that unfold across platforms and build brand affinity.

For Weekend at the End of the World, ARGHouse has developed a layered, interactive game that invites audiences deeper into the film's world - extending its tone, themes and characters beyond the screen through discovery, participation and play.

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The team previously created an ARG in support of the A24 film Undertone, featured by Bloody Disgusting, Fangoria and recognized by the ARG community, including a listing on ARGN's "Now Playing."

"Watching ARGHouse build inside the world of the film has been kind of surreal - in the best way," said Gille Klabin, director of Weekend at the End of the World. "They pick up on the details, the tone, even the weird little inside jokes and turn them into something audiences can actually play with. It feels less like marketing and more like the story is leaking out into real life."

"Audiences want more than to be advertised to - they want to discover something," said Carl Larson, Founder of ARGHouse. "Our goal is to build experiences that encourage curiosity and exploration, where people can step into a story or a brand and feel like they're part of it. When that happens, you don't just get engagement - you build a genuine connection."

ARGHouse partners with studios, independent filmmakers and brands to design campaigns that drive organic discovery, deepen audience investment and create lasting communities around a story or product. Learn more at http://www.arghouse.com or at http://weekendatthendoftheworld.com/ to play the game.