Detroit founder launches Everyday Ascend, a mindset apparel brand focused on becoming 1% better
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DETROIT - Michimich -- Detroit, Michigan

Everyday Ascend, a Detroit based lifestyle and mindset apparel brand, has officially launched with a mission to help people rise a little higher each day. The brand was created by Jess Perreca Jr, a Detroit father and Senior IT engineer who has been documenting his long term transformation from a starting weight of 588 pounds to the three hundred pound range. His journey inspired a message that focuses on progress, community, and honest self improvement.

Everyday Ascend centers on the idea of becoming one percent better each day. Jess built the brand to support people who want real change without perfection. His own story reflects many of the challenges people face today including weight regain, stress, mental health struggles, and rebuilding confidence while balancing work and family life.

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The clothing line blends Detroit culture, black and gold streetwear, and mindset focused design. The One Percent Better Club has quickly become the core of the brand and represents the people who show up for themselves with consistency and heart. Early supporters on Instagram and TikTok have already begun sharing their wins, setbacks, and personal growth while wearing the apparel.

Everyday Ascend will continue to expand its collection and community focused efforts throughout the coming year. Jess hopes the brand becomes a source of motivation and connection for anyone working toward a better version of themselves.

For more information visit https://everydayascend.com or follow @everydayascendco on Instagram.