How to Write "People-First" Content

ANN ARBOR, Mich. - Michimich -- Does your web content feel stale?

Do you want your site to rank higher on Google?

Recently, Google announced an algorithm update that changes the way it evaluates content on a website. Previously, there was no algorithm-specific penalty for content that was written "primarily for search engine traffic". Now, this unhelpful content can negatively affect your search rank on Google, while content considered "people-first" will get prioritized. This means your website content should be written with an actual reader in mind instead of trying to over-optimize it. Follow these tips below to make sure your content is "people-first":

Stay on Topic
Once you've settled on a topic for your content, stick to it! Your website as a whole, as well as your individual pages, should be based on the same general topic. Demonstrating expertise in one main area is what customers, as well as Google, want to see. Trying to sneak in other topics as a way to stuff keywords or trend-hunt on your site can be seen as a red flag.

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Have an Audience in Mind
Knowing who you're writing for can take you a long way. Tailoring your content specifically to your target audience will make it easier to build a connection through a screen.

Learn more here:

Would Your Business Benefits from Online Marketing in Ann Arbor, Michigan?
Michigan SEO Group prides themselves on customer-focused content, posted consistently, and optimized over time. Clients who work with online marketing in Ann Arbor, MI see great results and continue to rank highly on Google. Give them a call at 817-815-6974 for a free website evaluation.

About Michigan SEO Group: Located in Ann Arbor, Michigan, Michigan SEO Group provides dedicated internet marketing solutions. From skilled website design to proven search engine optimization techniques, they work with their clients to help them improve their online presence and generate quality leads and lasting customers.

Source: Michigan SEO Group

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