LaPresse: EUA, na LoveITDetroit apresentando inovação e sustentabilidade do Made in Italy Brazil - Português USA - English USA - English USA - español
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~ The Italian Consulate in Detroit has relaunched its presence in the "Month of Design of Detroit" through the "LoveItDetroit" project, with an installation dedicated to sustainability, open to the public until September 30th at 1001 Woodward Avenue. The installation aims to highlight how Italian companies have followed the path of sustainability, integrating this approach into the essence of Made in Italy.

On the occasion of the opening day of the 2023 Detroit Auto Show, the exhibition received on Wednesday a panel of experts and stakeholders from the sector, to discuss the links between the US automotive capital and Italy, in particular Turin, and energy transition in the automotive sector.

The ties between Detroit and Italy date back to 1899, when Italy sent its first consul to this city, recalled Italian Ambassador to USA Mariangela Zappia. "Currently we are the only European country that has a consulate in Detroit, and that says a lot about relations between Detroit and Italy, and of course between Detroit and Turin, Italy's automotive capital," said Zappia. "Italy is at the forefront of innovation in the automotive sector," noted Ambassador Zappia recalling "Italian champions" present at 2023 Auto Show especially in electric cars sector.

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"Tonight we celebrate sustainable mobility after having celebrated space industry and Italian fashion. We wanted to use sustainability as an underlying theme because it crosses different sectors," said Italian Consul in Detroit Allegra Baistrocchi promoter of 'LoveItDetroit'. "Italy is at forefront of fight against climate change and is fighting for it internationally so why not use design as vehicle for this issue?" added Consul Baistrocchi.

Kerry Duggan sustainability expert and CEO of SustenaibiliD organization she founded in 2017 after having held various consultancy roles within Obama-Biden administration also spoke about links between Detroit and Italy. "Clearly we both have in common that we create things. And not only do we produce things we are innovators we design we are both known for design. Detroit is UNESCO City Of Design. And obviously I don't need to say anything about Italy and heritage of its design," said Duggan after moderating panel of experts.

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Among speakers on night also Marco Bruzzano Senior Vice President Regulatory Affairs DTE energy company from Detroit. "Companies like DTE are focused on reaching zero emissions as quickly as possible We just announced that we will retire all our coal plants by 2032 And we're on track to reduce our emissions by 85% by 2032." The innovation ecosystem that we have here in Detroit with automotive companies public service companies investments being made from all over world make this an incredible moment," said Bruzzano emphasizing that "at this moment when transition will affect so many people from businesses to residents it's so important to hear everyone involved extend hand understand concerns from everyone making sure no one gets left behind while navigating through this transition."
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