LaPresse: USA, at LoveITDetroit showcasing innovation and sustainability of Made in Italy

DETROIT, Sept. 14, 2023 ~ The Italian Consulate in Detroit has relaunched its presence at the 'Detroit Month of Design' through the 'LoveItDetroit' project, with an installation dedicated to sustainability. The exhibition, open to the public until Sept. 30, at 1001 Woodward Avenue, aims to underline how Italian companies have taken the path of sustainability, integrating this approach with the essence of Made in Italy.

On Wednesday, a panel of experts and stakeholders from the sector gathered on the occasion of the opening day of the Detroit Auto Show 2023 to discuss the links between the US motoring capital and Italy, in particular Turin, and the energy transition in the automotive sector.

The Italian ambassador to USA Mariangela Zappia recalled that Italy is currently "the only European country that has a consulate in Detroit" and that "Italy is at the forefront of innovation in the automotive sector".

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The Italian consul in Detroit Allegra Baistrocchi said that "Italy is at the forefront of the fight against climate change and is fighting for this internationally" and added that "we wanted to use sustainability as an underlying theme, because it crosses various sectors".

Kerry Duggan, sustainability expert and CEO of SustenaibiliD spoke about how both countries have "in common that we create things" and are both known for design. She also highlighted how important it is "to listen to all stakeholders, reach out and understand everyone's concerns" during this transition period.

Marco Bruzzano from DTE (the Detroit energy company) said that companies like DTE are focused on reaching net zero emissions as quickly as possible and announced their plan to retire all coal plants by 2032. He also noted how innovation ecosystems such as those found in Detroit are essential for navigating this transition period.

The 'LoveItDetroit' project provides a platform for discussing these issues while showcasing innovation and sustainability of Made in Italy products.
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