Meijer Reveals Season's Top Toys in Holiday Toy Guide, Including Barbie, LEGO and Disney 100

GRAND RAPIDS, Mich., Oct. 17, 2023 ~ Meijer, a Grand Rapids, Mich.-based retailer, announced its "Top Toys" of the holiday season today. The list includes Barbie and LEGO to an array of Squishmallows and the Disney 100 collection. The highly anticipated Meijer Toy Guide is arriving earlier than usual to more than 1 million households across the Midwest this week.

According to a new survey by Bankrate, 50 percent of holiday shoppers plan to begin or have already begun making purchases before Halloween. Elizabeth Miling, Director of Merchandising for Toys & Sporting Goods at Meijer said, "We know customers are shopping earlier this year, so we've made sure our stores are stocked with the hottest new toys, as well as the classics, to make their lives a little easier. The holidays can be hectic, so we're giving customers more time to plan their magic so they can enjoy friends and family this season."

The Top Toys featured in the Meijer Holiday Toy Guide include Barbie Dreamhouse and pop-up camper; LEGO from Nintendo to Disney Princess to Star Wars; Disney 100 collection; Nintendo Switch Mario Kart 8 Deluxe Bundle; Super Mario Bros. Wonder for Nintendo Switch; UNO Quatro; Squishmallows; Furby with new fashion accessories; Beast Lab; Cookeez Makery Oven.

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The Meijer Holiday Toy Guide takes a classic hands-on catalog approach with an online version easily accessible through QR codes connecting customers directly to the Meijer app. This year's edition even features a fun game where kids can search the guide to find all 14 elves hidden among the toys, electronics, games and books.

Meijer encourages customers to keep an eye on its weekly ad and mPerks program through the Meijer app for savings all season long including Santa Bucks. In October, customers will earn 5,000 mPerks points for every $50 spent on toys from Oct. 15-28 (limit 10,000 per customer) and earn free Meijer Home Delivery when they spend $50 on toys. Additionally charitable organizations get 10 percent off with coupon on toy purchases of $100 or more* all season long. Customers can find the retailer's digital Holiday Toy Guide online at

Meijer has made sure its stores are stocked with top toys of the holiday season early this year in order for customers to have enough time to plan their magic and enjoy friends and family during this festive period without any hassle or stress. With its wide range of products from Barbie Dreamhouse and pop-up camper to Cookeez Makery Oven along with various discounts available through mPerks program and Santa Bucks customers can make their holiday shopping experience much easier this year!
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