PFW Recap: CHOCHENG Spring/Summer 2024 Les Parapluies De CHOCHENG
Michimich.com/10239043

NEW YORK - Michimich -- CHOCHENG, a renowned New York-based fashion brand making waves at New York Fashion Week since 2017, makes its first appearance at Paris Fashion Week. Known for its strong commitment to sustainability and innovation, CHOCHENG left a lasting impression with its latest collection.

Remaining true to its sustainability principles, CHOCHENG continues to upcycle old fabric and samples from its existing stock. The brand exclusively employs natural materials, reaffirming its dedication to eco-conscious fashion. Furthermore, CHOCHENG has announced its aspiration to fully transition to a vegan brand soon, underlining its commitment to ethical fashion practices.

This collection draws inspiration from "Les Parapluies De Cherbourg," a masterpiece by Jacques Demy and Michel Legrand, and the vibrant French Yé-yé music scene.

Regarding fabrics and materials, CHOCHENG seamlessly blends upcycled vintage fabrics with pink Harris Tweed and silk charmeuse. These are complemented by newly sourced vegan materials, including cotton boucle, cotton velvet, cotton crepe, and Swarovski crystals.

More on Michimich.com

• Robert Fabbio Inducted into the Austin Technology Council Hall of Fame
• Cybersecurity is Protecting Your Personal Information and Your Portfolio
• EY US names Tifiany Walker of Walker Healthforce a finalist for Entrepreneur Of The Year® 2025 Michigan and Northwest Ohio Award
• Michigan Lawn Care Company Begins May Treatment
• Boat Dock Manufacturer Gives Design Tips for Summer!

The collection is a testament to the brand's meticulous craftsmanship, featuring signature hand-sewn petals, braids, cords, box pleats, and embroidered buttons. A captivating array of pink shades dominates the color palette, evoking a romantic and retro ambiance. In terms of silhouettes, anticipate soft, round cape silhouettes, mini-skirts, shorts, and kilts that perfectly capture the essence of yé-yé.

DOWNLOAD PRESS KIT SS24

View/Watch the SS24 Collection



<iframe width="560" height="315" src="https://www.youtube.com/embed/qv-zRQtjPXQ?si=hC1j9C2K5UqyTbdP" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

About CHOCHENG:

CHOCHENG is a womenswear designer label launched by designer Cho Cho Cheng. Cheng studied fashion and costume design at the Parsons School of Design and took an apprenticeship in Savile Row, London, to master the craft of traditional British tailoring. Cheng started presenting runway shows at New York Fashion Week in 2017 and opened the CHOCHENG flagship store in 2019 at 781 Fifth Avenue, New York, making the brand the first Asian designer label to launch on the prestigious thoroughfare.

More on Michimich.com

• L2 Aviation Celebrates Grand Opening of New Facility at Cincinnati/Northern Kentucky International Airport (CVG)
• Managing Summer Staffing Surges with Confidence: Why Name Badges Are a Must for Seasonal Success
• Visa Named Title Sponsor of Ascending Athletes' Business Owners Summits for NFL Entrepreneurs
• L-Tron Team to Attend the 2025 Automate Conference in Detroit, MI
• The Paris Court of International Arbitration Elects Dr. John J. Maalouf as its New President

CHOCHENG pays close attention to detail and uses only 100% natural and cruelty-free materials. All fabrics are sustainable and produced in Europe. All garments are hand-sewn in London following traditional Savile Row tailoring techniques; everything from shoulder pads, embroidered buttons, and inseam buttonholes to decorative petals is handmade from natural materials. Knitwear and accessories are made in Italy and Spain.

CHOCHENG has become synonymous with 100% natural materials and a whimsical interpretation of traditional tailoring. CHOCHENG caters to a discerning clientele who appreciates comfort, craftsmanship, and conservation of the environment.

For interview requests, please write to admin [@] aoprllc.com