PFW Recap: CHOCHENG Spring/Summer 2024 Les Parapluies De CHOCHENG
Michimich.com/10239043

NEW YORK - Michimich -- CHOCHENG, a renowned New York-based fashion brand making waves at New York Fashion Week since 2017, makes its first appearance at Paris Fashion Week. Known for its strong commitment to sustainability and innovation, CHOCHENG left a lasting impression with its latest collection.

Remaining true to its sustainability principles, CHOCHENG continues to upcycle old fabric and samples from its existing stock. The brand exclusively employs natural materials, reaffirming its dedication to eco-conscious fashion. Furthermore, CHOCHENG has announced its aspiration to fully transition to a vegan brand soon, underlining its commitment to ethical fashion practices.

This collection draws inspiration from "Les Parapluies De Cherbourg," a masterpiece by Jacques Demy and Michel Legrand, and the vibrant French Yé-yé music scene.

Regarding fabrics and materials, CHOCHENG seamlessly blends upcycled vintage fabrics with pink Harris Tweed and silk charmeuse. These are complemented by newly sourced vegan materials, including cotton boucle, cotton velvet, cotton crepe, and Swarovski crystals.

More on Michimich.com

• Image Printing Company, Inc. Awarded GSA Multiple Award Schedule Contract, Expanding Federal Printing Capabilities
• Logicalis US Named to CRN's Tech Elite 250 for 2026
• AI Disruption Meets Marine Scale: Off The Hook YS, Inc. (N Y S E American: OTH) Targets Breakout Growth with NextBoat Launch and Aggressive Expansion
• Targeting the Billion-Dollar U.S. Countermeasure Market With AI-Driven Biodefense Platform: Lunai Bioworks (N A S D A Q: LNAI)
• New Global Standard for Transparency Across Critical Resources and Energy Markets: SMX (Security Matters) PLC (N A S D A Q: SMX)

The collection is a testament to the brand's meticulous craftsmanship, featuring signature hand-sewn petals, braids, cords, box pleats, and embroidered buttons. A captivating array of pink shades dominates the color palette, evoking a romantic and retro ambiance. In terms of silhouettes, anticipate soft, round cape silhouettes, mini-skirts, shorts, and kilts that perfectly capture the essence of yé-yé.

DOWNLOAD PRESS KIT SS24

View/Watch the SS24 Collection



<iframe width="560" height="315" src="https://www.youtube.com/embed/qv-zRQtjPXQ?si=hC1j9C2K5UqyTbdP" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

About CHOCHENG:

CHOCHENG is a womenswear designer label launched by designer Cho Cho Cheng. Cheng studied fashion and costume design at the Parsons School of Design and took an apprenticeship in Savile Row, London, to master the craft of traditional British tailoring. Cheng started presenting runway shows at New York Fashion Week in 2017 and opened the CHOCHENG flagship store in 2019 at 781 Fifth Avenue, New York, making the brand the first Asian designer label to launch on the prestigious thoroughfare.

More on Michimich.com

• Forced Psychiatric Hospitalization Fails Vulnerable People: CCHR Urges Repeal Amid Rising U.S. Policies
• Surging Into High-Performance AI With $AMD Partnership, Patent Expansion, and Strengthened Balance Sheet: Avalon GloboCare Corp. (N A S D A Q: ALBT)
• Kiko Nation Launches Mobile App to Modernize Livestock Management and Digital Animal Registry
• NEW MANAGEMENT BOOK: Creating a Joy-Centric Culture
• QuickTrack by Datalex Transforms Retail Promoter Management with Claude AI and Real-Time Insights

CHOCHENG pays close attention to detail and uses only 100% natural and cruelty-free materials. All fabrics are sustainable and produced in Europe. All garments are hand-sewn in London following traditional Savile Row tailoring techniques; everything from shoulder pads, embroidered buttons, and inseam buttonholes to decorative petals is handmade from natural materials. Knitwear and accessories are made in Italy and Spain.

CHOCHENG has become synonymous with 100% natural materials and a whimsical interpretation of traditional tailoring. CHOCHENG caters to a discerning clientele who appreciates comfort, craftsmanship, and conservation of the environment.

For interview requests, please write to admin [@] aoprllc.com