Trending...
- Global Court Momentum Builds Against Forced Psychiatry; CCHR Urges U.S. Reform
- PUSHERMAN- – Best Feature Documentary Official Winner at NYC and London Festivals
- Female Motorsports Sponsorship & Expansion; Acquisition Agreement of UAE-Based Sports Incubator by Online Lottery & Sports Game Provider: Lottery.com
Trailblazing digital leader, industry advocate, and mentor recognized for over 30 years of service and innovation in the automotive aftermarket
ALLENDALE, Mich. - Michimich -- eTool Developers is proud to announce that its founder, Luanne Brown, has been nominated for induction into the SEMA Hall of Fame, one of the automotive aftermarket's most prestigious honors. The nomination celebrates Luanne's 30-year career of innovation, advocacy, and leadership — as well as her commitment to advancing technology, mentorship, and philanthropy in the industry.
An early champion of eCommerce and data management, Luanne founded eTool Developers in 2001 and helped guide the industry's digital transformation. Under her leadership, the company supported hundreds of manufacturers, resellers, and agencies in building websites, managing product data, and growing online revenue — long before digital became the norm.
She was also an early advocate for standardized data, helping clients adopt and implement the ACES and PIES protocols that still underpin the automotive ecommerce ecosystem today.
More on Michimich.com
"When Luanne started eTool Developers, she saw what the rest of the industry hadn't yet realized — that technology would be essential to future growth," said Will Brown, President of eTool Developers. "She didn't just build a company; she shaped how we all do business online."
From 2008 to 2015, Luanne served three terms on the SEMA Board of Directors, helping to launch key initiatives like the SEMA Business Technology Committee and SEMA Data. As chair of SEMA Cares, she raised over $280,000 for nonprofits like ChildHelp and Victory Junction through creative, community-driven campaigns.
She also became a leading voice for women in the industry — creating the SEMA Businesswomen's Network mentorship program, leading digital workshops at the SEMA Show and PRI, and mentoring countless professionals along the way.
Luanne's contributions have earned her several honors, including:
More on Michimich.com
"The automotive aftermarket is more than a business to Luanne — it's a community she's helped build," said Laurel Dasher, longtime colleague and friend. "Her influence on women, digital transformation, and charitable work is simply unmatched."
Luanne's nomination to the SEMA Hall of Fame marks a new chapter, as she transitions leadership of eTool Developers to her son, Will Brown.
For more information, visit www.etooldevelopers.com
About eTool Developers
Founded in 2001, eTool Developers is a leading technology company specializing in website development, eCommerce solutions, and digital product data management for the automotive aftermarket. Serving manufacturers, rep agencies, and resellers, eTool helps clients streamline operations, drive revenue, and stay competitive in a fast-changing market.
An early champion of eCommerce and data management, Luanne founded eTool Developers in 2001 and helped guide the industry's digital transformation. Under her leadership, the company supported hundreds of manufacturers, resellers, and agencies in building websites, managing product data, and growing online revenue — long before digital became the norm.
She was also an early advocate for standardized data, helping clients adopt and implement the ACES and PIES protocols that still underpin the automotive ecommerce ecosystem today.
More on Michimich.com
- Veteran-Owned Small Business Trapped in Amazon Seller Catch-22 Over Fraudulent FBA Partner
- Red Carpet Screening of "Ghosted" Featuring Landon Brittain at the Samuel Goldwyn Theatre
- Anti-war groups protest vs US-NATO actions in Gaza, Iran, the Global South
- Dr. Jacqueline West Honored as Best Dentist in JAX by Folio Weekly
- TEAMSTERS AT AIRGAS PREPARE TO STRIKE
"When Luanne started eTool Developers, she saw what the rest of the industry hadn't yet realized — that technology would be essential to future growth," said Will Brown, President of eTool Developers. "She didn't just build a company; she shaped how we all do business online."
From 2008 to 2015, Luanne served three terms on the SEMA Board of Directors, helping to launch key initiatives like the SEMA Business Technology Committee and SEMA Data. As chair of SEMA Cares, she raised over $280,000 for nonprofits like ChildHelp and Victory Junction through creative, community-driven campaigns.
She also became a leading voice for women in the industry — creating the SEMA Businesswomen's Network mentorship program, leading digital workshops at the SEMA Show and PRI, and mentoring countless professionals along the way.
Luanne's contributions have earned her several honors, including:
- SBN Athena Award (2007)
- Spirit of Leadership Award (2015)
- Women at the Wheel (2021)
More on Michimich.com
- Exciting News: Pivotal Health Solutions Acquires Revolutionary Portable Parallel Bars
- Miboxer Achieved New Goal in GILE 2025
- Express Wash Concepts Expands Strategic Detroit Metro Presence with Ninth Clean Express Auto Wash Grand Opening
- Jeopardy!'s Ken Jennings Headlines National Mensa Event
- Mensa Foundation Prize Awarded to Neuroscientist-Pianist
"The automotive aftermarket is more than a business to Luanne — it's a community she's helped build," said Laurel Dasher, longtime colleague and friend. "Her influence on women, digital transformation, and charitable work is simply unmatched."
Luanne's nomination to the SEMA Hall of Fame marks a new chapter, as she transitions leadership of eTool Developers to her son, Will Brown.
For more information, visit www.etooldevelopers.com
About eTool Developers
Founded in 2001, eTool Developers is a leading technology company specializing in website development, eCommerce solutions, and digital product data management for the automotive aftermarket. Serving manufacturers, rep agencies, and resellers, eTool helps clients streamline operations, drive revenue, and stay competitive in a fast-changing market.
Source: Greenlight Marketing
0 Comments
Latest on Michimich.com
- Crazy Discount Codes App Transforms Mobile Shopping With Real-Time Deals
- Sploot Vets and DeepScan Launch Exclusive Regional U.S. Partnership to Bring Breakthrough Pet DNA Test to Market
- Sensei Dave Lowry of SMAA Tells Martial Arts Students to Ask Questions
- As Sober.Buzz Community Explodes It's Growth Globally it is Announcing "Spreading the Good BUZZ" Podcast Hosted by Josh Case Debuting July 7th
- Coming Soon: The Cottages at Powell Park Offer a Rare Blend of Charm, Convenience, and Community in Raleigh
- CredHub and All County Property Management Franchise Corp. Partner to Empower Franchisees with Rental Payment Credit Reporting Solutions
- Pregis Shares 2024 Sustainability Report Highlighting Progress in Circular Product Innovation, Emissions Accountability, and Global Impact
- Initial Order Received from Vietnamese Maritime Security and Defense Services for Advanced Video Compression Solution: RMX; Stock Symbol: RMXI
- Helm Partners with Stellantis for Exclusive "Get Your Ass in Gear" Roadkill Nights Sweepstakes
- Keebos Launches New Universal Pearl Strap That Attaches to Any Phone Case
- Detroit home service experts offer tips to stay cool without breaking the bank
- Work 365 Launches Certified Provider Integration (CPI) Program to Help Distributors and CSPs Navigate Microsoft's Evolving Ecosystem
- Join us for the Funtown Chowdown Food Truck Festival – July 10
- Five Aster Awards! Fusion Marketing Group Brings Home Big Wins in 2025!
- Degree Forward Celebrates Third Annual Graduation with Record-Breaking Class of 85 Graduates
- AI changes cryptocurrency market trading, TWL Miner launches new 1-day contract, giving away over $1 million
- A Global First: NaturismRE™ Launches the Global Urgency Index
- 14th CryptoSuper500 Report Releases: Bitcoin's Evolution into a Global Supercomputer
- Ross Toohey named Managing Director in Chesterfield, Missouri
- High Profile Gateway Race Events With Strong Brand Exposure Plus Sponsorship in Female Motorsports; $100 Million Financing Unlocked: Lottery.com