Ski Safety Awareness Month highlights why seeing clearly and wearing modern protection matters more than ever
Michimich.com/10320081

LAKEWOOD, Colo. - Michimich -- January is nationally recognized as Ski Safety Awareness Month, a time when ski areas, retailers and industry partners work together to promote skier and rider responsibility, awareness and sound decision-making on the slopes. While conditions naturally change throughout the winter, ski safety awareness remains essential every day of the season. Visibility, awareness and modern protective gear all play an important role in helping skiers and riders make smart decisions on the mountain.

Firm snow, variable coverage and shifting light can change terrain quickly throughout the day, increasing the importance of clear vision and properly functioning equipment. For many skiers and riders, these conditions show up on familiar runs and busy trails, where quick decisions can make the difference between a close call and a collision.

"Ski Safety Awareness Month is a great time to brush up on the 10 points of Your Responsibility Code, and you can't miss those bright yellow signs with the Code posted all over ski resorts," said Melanie Mills, president and CEO of Colorado Ski Country USA. "The Code is the 'rules of the road' that every skier and snowboarder must follow to create a safer experience for everyone on the mountain."

Developed by the National Ski Areas Association, Your Responsibility Code outlines 10 essential guidelines for skiers and riders, including staying in control, yielding to those downhill, obeying signage, using lifts safely and avoiding skiing or riding while impaired.

More on Michimich.com

• CIMdata Launches its 8th Annual PLM Status & Trends Survey
• Wala Blegay to Announce Run for Congress in Maryland's 5th District on Feb. 4
• Luxury Lake-View Home Launches in Kissimmee's Bellalago community, Offering Privacy, Space, and Florida Resort-Style Living
• Bridge Business Credit Promotes New Accounting Vice President
• Sleep Basil Launches Revamped Diamond Mattress Collection Page, Highlighting Performance, Craftsmanship, and Personalized Comfort

Early-season skiing often brings hardpack snow, mixed surfaces and flat or inconsistent light, especially during storms or overcast days. In these conditions, the ability to clearly read terrain and respond quickly becomes a critical part of staying in control.

"Most incidents don't happen on extreme terrain," said Randy England, director of program management and marketing operations at Christy Sports. "They often happen on familiar runs, where awareness and decision-making matter most. Conditions can change quickly, and clear vision and properly fitted protective gear help skiers and riders stay in control and react appropriately."

Advancements in helmet and goggle technology over the past decade have focused on managing rotational impacts, improving field of vision and enhancing contrast in variable light, making modern protective equipment especially relevant during early-season conditions.

"Seeing terrain clearly plays an important role in how skiers and riders move through the mountain," said Sean Kennedy, marketing director for North America at Atomic. "Modern helmet and goggle systems are designed to work together to improve visibility, airflow and fit, helping skiers make better decisions as conditions change."

Ski Safety Awareness Month also serves as a reminder that helmets are not designed to last indefinitely. Materials can degrade over time due to age, repeated impacts and compression, even without visible damage. Safety experts recommend replacing helmets that are outdated or have sustained impacts.

More on Michimich.com

• Sleep Basil Curates a Clearer Brooklyn Bedding Experience for Performance-Minded Denver Sleepers
• JiT Home Buyers Expands Michigan Home Buying Services, Helping Detroit Homeowners
• Nevada Man Launches Nationwide Animal Abuse Registry
• Star-powered Kappa Takeover Weekend Returns to the DMV June 18- 21, 2026, Hosted By Comedian Joe Clair W/ Dj Quick Silva (the Party Kingpin)
• The Definitive 2026 Guide to Portable Power Stations is Here from Outdoor Tech Lab

"At Christy Sports, our role is to help guests feel prepared before they ever step onto the snow," England added. "Taking a few minutes to talk through conditions, visibility and helmet fit helps ensure people start their day with the right setup and the right expectations."

For more information about skier and rider responsibility, visit Colorado Ski Country USA or the National Ski Areas Association. For guidance on helmets, goggles and winter safety essentials, visit Christy Sports locations across Colorado, Utah, Montana and Washington.

About Christy Sports
Founded in 1958 by ski instructors Ed and Gale Crist, Christy Sports is the largest specialty ski and snowboard retailer and service provider in the Rocky Mountains, with more than 50 locations across Colorado, Utah, Montana and Washington. The company began as a single storefront in Lakewood, Colorado, serving local skiers and mountain communities.

Today, Christy Sports offers premium rentals, custom ski and snowboard boot fitting, expert tuning, outdoor apparel, patio furniture and year-round gear and services. Rooted in mountain-town communities, the company is known for its knowledgeable staff and commitment to service. Christy Sports exists to help people experience the joy of the mountain lifestyle because Outside Is Better. Learn more at https://www.christysports.com/.