Sponsor Rock It ushers in a return of downtown concerts with first sponsors of PDX-Live 2022
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SAN DIEGO & PORTLAND, Ore. - Michimich -- Sponsor Rock It, Inc. The sponsorship management company for True West's PDX-Live 2022 concert series announces the first sponsors targeting a revitalization of Portland's downtown with 16 concerts and a summer long Treasure Hunt.

"We are excited to bring joy through positive social connections with the return of in person concerts and a citywide "Treasure Hunt" for guests. The intent is to enhance sponsor engagements by creating unique guest experiences using mobile technology developed by Sponsor Rock It. By producing smart posters with RFID, NFC, and QR codes, we will create brand awareness and drive business while making the experience enjoyable and fun." said Leslee Ryerson, CEO of Sponsor Rock It, Inc.

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PDX-Live 2022 is a series of 16+ concerts taking place at Pioneer Courthouse Square, "Portland's Living Room", on 6 key summer weekends. The first weekend June 16-19, kicks off the series with Indigo Girls, Andrew Bird, and sold out show Tenacious D.

Sponsors are focused on providing experiences beyond the concert and venue with the citywide "Treasure Hunt" where guests can check-in to win prizes and receive special offers from participating businesses.

The Nines, a Luxury Collection Hotel, AC Hotel Portland Downtown, Courtyard by Marriott Portland City Center are all part of the Sage Hospitality Group, the exclusive hotel partner offering PDX-Live guests and performing artists discounted hotel rooms.

In addition to being the Official Spirits Supplier for the first weekend of shows 503 Distilling is also offering a unique cocktail "Treasure" at its tasting room on 17^th Street in Portland through the Treasure Hunt mobile application.

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"We expect to drive business in excess of $2.7mm in travel, hospitality, and retail business throughout the city for the summer of 2022 from on-site awareness, mobile engagement, and directed spend campaigns." said Travis Labee, CEO of True West.

"Downtown has seen a sharp uptick of business travelers, group, and event inquiries in the past month.  We are confident that downtown Portland will come alive once again as we head into Summer, especially with all the fun events and concerts the Square has planned.  We look forward to seeing everyone enjoying the sunshine and listening to amazing music once the concert series starts in June." Kasey Conner, Director of Sales and Marketing of The Nines states.

Businesses can learn more about the series, sponsorships, and participating in the citywide "Treasure Hunt" by going to www.sponsorrockit.com and www.pdx-live.com.