Steel E-Motive Rolls into the Motor City

First Body ~ The World Steel Association's automotive group, WorldAutoSteel, has announced that a 1/3-scale model of its Steel E-Motive vehicle structure will be unveiled at the 2023 Great Designs in Steel Conference (GDIS). The event will take place on May 24 at the Suburban Collection Showplace in suburban Detroit.

Steel E-Motive is an electric, fully-autonomous vehicle that utilizes the strength and durability of multiple steel products to meet the world's needs for Mobility as a Service, safety and sustainability. At GDIS, WorldAutoSteel member Nucor will present preliminary safety results for the four-seat Steel E-Motive vehicle. Dean Kanelos, Nucor Market Development and Product Application Manager, will discuss how Advanced High-Strength Steels (AHSS) are used in the body structure design, battery carrier frame and front crash structure.

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George Coates, who is the WorldAutoSteel and Steel E-Motive Technical Director and will attend GDIS said: "Now that the very detailed engineering work for Steel E-Motive has been completed, 2023 is the time to share our efforts with the world. OEMs, engineers and even some competitors have expressed how impressed they are with the innovations we have employed."

Michigan Technological University (MTU) will also be attending GDIS to share its work on a capstone project for Steel E-Motive. MTU engineering students have been examining various hinge mechanisms for the scissor doors as well as exploring how Steel E-Motive 2 - a longer six person vehicle - can be transformed from a passenger vehicle into a commercial delivery service vehicle and back.

Great Designs in Steel has been held since 2002 as an event where automotive engineering, design, technology and academic leaders provide insight on trends and material applications on new vehicles. This free multi-track event will feature presentations on topics such as lightweighting, AHSS, UHSS welding EV architecture innovative use of steel in new vehicles and sustainability. Registration is available at
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