What is structured data and how does it impact SEO?
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DETROIT - Michimich -- You might have heard about structured data, schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?  For all of you who don't know what structured data is: this post will make it clear to you!

What is structured data?

Structured data is code. It's a piece of code that you can put on your website. It's code in a specific format, written in such a way that search engines understand it. Search engines read the code and use it to display search results in a specific way.

Imagine you have a website with a lot of recipes. If you add structured data to a page with a recipe, your result in the search engines will change. It will be much "richer" in terms of content that's shown. That's the reason we call these results rich snippets.

What do you do with structured data?

With structured data, you can "talk" to the search engines. You can tell the search engines which ingredients there are in your recipe, you can tell them how long the preparation time is and you can tell them how many calories the dish will contain. Google will be able to instantly grasp all that information and can decide to show it in the search results.

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So structured data is a tool you can use to tell Google (in a way it totally understands what you're saying) detailed information about a page on your website. Google then will be able to use this information to create informative (rich) search results. And audiences love these rich snippets!

Why is structured data important for SEO?

Structured data is important for SEO because it'll make it easier for Google to grasp what your pages and your website are about. Google needs to find out what a page is about to show it in the search results. Using structured data is like talking to Google, telling Google what your site is about. That'll help with your rankings.

On top of that, structured data will change the way your snippet (your search results) will look like. It'll show more information to your customer. More specific information. And this will increase the likelihood a customer will click on your results. More clicks will eventually lead to even higher rankings!

Learn More - https://3vs.co/whats-structured-data/