Zero Proof Go Launches Happy Hour Happy for All Crawl, Celebrating Inclusive Hospitality
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PHILADELPHIA - Michimich -- Zero Proof Go announces the inaugural Happy Hour Happy for All Crawl on January 11, 2024. This one day event promotes inclusive hospitality and supports venues with sophisticated non-alcoholic beverage options.

The Happy Hour Happy for All Crawl raises awareness about the demand for non-alcoholic options during Dry January and beyond since many individuals who don't consume alcohol hesitate to advocate for themselves. Zero Proof Go's CEO, Heather Ransome, designed this crawl to draw attention to the NoLo movement, one the National Restaurant Association has identified as one of the top trends in 2024. She encourages venues nationwide to embrace inclusivity and cater to changing preferences. "It's just good hospitality," Ransome says, "and Zero Proof Go is hoping that our crawl will help those seeking Zero Proof Go friendly options see the day where every bar menu is filled with items designed with them in mind on all the days of the year."

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Crawlers, organizers and venues can register at Zero Proof Go's website. The event is free except where venues or organizers have opted to enhance the programming and have indicated otherwise.

Join the conversation on social media using the hashtag #HHH4All.

About Zero Proof Go

Zero Proof Go (ZPG) is a free online venue directory connecting users with hospitable venues. ZPG produces meaningful news content and educational programming for venues looking to provide inclusive and responsible NoLo menu programming.