Trending...
- Health Department extends partnership with SMART, launch Sterling Heights COVID-19 vaccination site
- MDARD accepting applications for annual 'Michigan Agriculture Exporter of the Year' award
- Michigan: Wayne County Caretaker Found in Contempt for Providing Unlicensed Adult Foster Care
Hosting events has been challenging against the backdrop of COVID-19 infections and economic lockdowns.
Duluth Businessman Ismail Sirdah has turned a corner with many of his clients and colleagues when organizing virtual events in 2020. COVID-19 has changed the landscape of event marketing. Everything is digitally enhanced in 2021.
As more people receive the COVID-19 vaccine, how can organizers increase participation while putting health concerns at ease? Mr. Sirdah provides six tips.
Duluth Businessman Ismail Sirdah has turned a corner with many of his clients and colleagues when organizing virtual events in 2020. COVID-19 has changed the landscape of event marketing. Everything is digitally enhanced in 2021.
As more people receive the COVID-19 vaccine, how can organizers increase participation while putting health concerns at ease? Mr. Sirdah provides six tips.
DULUTH, Ga. - Michimich -- 1. Promote basic pandemic-proof habits
As in-person events resume, planners are advertising by social media to take extra measures to inform participants of social "dos and don'ts." For example, handshaking is not as ubiquitous as it used to be. Many will want to refrain from physical contact of any kind. Organizers can encourage this.
Assuring participants that organizers are taking these pandemic-proof habits seriously will greatly relieve anxiety for conscientious attendees, says Ismail Sirdah.
More on Michimich.com
2. Limit in-person attendance and Increase virtual participation
With the many digital tools available to help event planners launch a hybrid model, it is in everyone's best interest that more people utilize virtual attendance. Not only does this lower event costs, but it keeps groups small and reduces the risk of another outbreak.
3. Utilize outdoors for mixers and meals
Ismail Sirdah note that spacious outdoor gatherings are safer than indoors. When the conference is not in session, planners can organize mixers and meals outside. This simple adjustment can reduce the risk of sickness or another pandemic.
4. Focus on post-event activities
It's critical to remember that a marketing event is most successful when participants continue collaborating after the event, says Ismail Sirdah. The more post-event activities planners can promote, the more valuable the event will be.
5. Use menus instead of buffets
More on Michimich.com
Planning meal times carefully can greatly reduce health concerns and increase participation. For example, buffets force everyone to touch the same utensils. Even with sneeze guards, mouth and nasal droplets can infect food on the buffet line.
Instead, planners can hand out menus and cater orders to the event. This ensures that only sanitized food prep staff handle the meals says Ismail Sirdah
6. Don't shame mask wearing
Even after COVID-19, many will prefer to wear masks at in-person events, shares Ismail Sirdah. Planners and hosts can encourage this, especially for those that are prone to sickness at certain times of the year. When promoting the event, adding a positive word about mask wearing can encourage nervous attendees that leaders are taking health concerns seriously.
As in-person events resume, planners are advertising by social media to take extra measures to inform participants of social "dos and don'ts." For example, handshaking is not as ubiquitous as it used to be. Many will want to refrain from physical contact of any kind. Organizers can encourage this.
Assuring participants that organizers are taking these pandemic-proof habits seriously will greatly relieve anxiety for conscientious attendees, says Ismail Sirdah.
More on Michimich.com
- Michigan: Gov. Whitmer Announces Expansion of MI Classroom Heroes COVID-19 Grants
- Michigan: Governor Whitmer Kicks off March by Declaring the Month as March is Reading Month
- Michigan: Help shape Leelanau and Traverse City state park planning at virtual meetings March 10 and 18
- Olympic Medalist Marlen Esparza and Jamie Mitchell Join Historic 'SUPERWOMEN' All-Female Boxing Card
- eMoney Advisor Veterans Start Firm to Help Fintech CEOs Jump Start Growth
2. Limit in-person attendance and Increase virtual participation
With the many digital tools available to help event planners launch a hybrid model, it is in everyone's best interest that more people utilize virtual attendance. Not only does this lower event costs, but it keeps groups small and reduces the risk of another outbreak.
3. Utilize outdoors for mixers and meals
Ismail Sirdah note that spacious outdoor gatherings are safer than indoors. When the conference is not in session, planners can organize mixers and meals outside. This simple adjustment can reduce the risk of sickness or another pandemic.
4. Focus on post-event activities
It's critical to remember that a marketing event is most successful when participants continue collaborating after the event, says Ismail Sirdah. The more post-event activities planners can promote, the more valuable the event will be.
5. Use menus instead of buffets
More on Michimich.com
- Priority Health Extends $0 Cost Sharing for COVID-19 Treatment and Vaccine for All Members
- Michigan: MPSC annual report marks a year focused on ensuring reliability and customer assistance during global pandemic
- Michigan: MDHHS awarded prestigious gold-level Veteran-Friendly Employer status
- Michigan: MDOT Accelerated Rail Project wins prestigious engineering award
- Michigan: State forest fuelwood permits available now at no cost
Planning meal times carefully can greatly reduce health concerns and increase participation. For example, buffets force everyone to touch the same utensils. Even with sneeze guards, mouth and nasal droplets can infect food on the buffet line.
Instead, planners can hand out menus and cater orders to the event. This ensures that only sanitized food prep staff handle the meals says Ismail Sirdah
6. Don't shame mask wearing
Even after COVID-19, many will prefer to wear masks at in-person events, shares Ismail Sirdah. Planners and hosts can encourage this, especially for those that are prone to sickness at certain times of the year. When promoting the event, adding a positive word about mask wearing can encourage nervous attendees that leaders are taking health concerns seriously.
Source: Ismail Sirdah LLC
Filed Under: Business
0 Comments
Latest on Michimich.com
- Michigan: Former Osceola County Sheriff's Deputy Sentenced for Child Sex Crimes, Felony Drug Charges
- Michigan Educators Learn to Provide More Diverse Literature for Children
- Tracy S. Williams, Wife of Pro Football Hall of Famer Aeneas Williams, Talks Sex and Relationships in Her Debut Book: THE GARDEN EXPERIENCE
- Michigan: MSHDA Board approves more than $27 million for Howell-area affordable housing project
- Annual spring weight restrictions start Monday to protect Michigan's roads
- Michigan: M-343 project in Kalamazoo County set to start in March, including G Avenue roundabout
- Michigan: MDHHS continues Flint mobile food pantries during March; Department and Food Bank to take extra precautions due to COVID-19
- Michigan: MRA Reminds Applicants of Upcoming License Eligibility Changes
- Sugaring: The Green Juice of Hair Removal
- Ideanomics Announces Its Membership in CALSTART
- Detroit's Best Janitorial Service Provider is Allen Maintenance Corporation
- Trust the Leader in Online School: Michigan Virtual Charter Academy Now Accepting Enrollments for 2021-2022 School Year
- Concerned Citizens of South Central Los Angeles Send Open Letter To Biden Administration
- Michigan: AG Nessel Issues Statement in Response to News of John Geddert's Death
- Michigan: Dam Safety Task Force report: Aging inventory requires immediate attention
- Michigan: AG Nessel's Office Files 24 Criminal Charges Against Twistars USA Gymnastics Coach John Geddert
- Michigan: MDARD grants will help animal shelters, new pet adopters
- Michigan: Share your thoughts with the DNR at upcoming virtual meetings
- Whitmer Administration Announces Launching of Michigan Small Emerging Manager Program
- Michigan: Department of Insurance and Financial Services Director Anita Fox Appointed to Key Positions with National Association of Insurance Commissioners