From Survival to Strategic Exit: The Barre Code's Journey with Franworth
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~ In August 2020, amidst the economic challenges brought forth by the COVID-19 pandemic, Franworth and The Barre Code forged a strategic partnership. This alliance not only ensured the brand's resilience during a period where 30% of boutique fitness industry players shut down permanently, it also catapulted The Barre Code towards robust growth culminating in a strategic acquisition by Barre3.

Dave Keil, President of Franworth, emphasized the importance of this partnership: "Our partnership with The Barre Code embodies Franworth's core mission: to lead foundational building and growth of franchise systems alongside our brand partners, bringing functional expertise in areas like marketing, operations, legal, finance and supply chain, to foster success even amidst unprecedented challenges. We not only kept the doors open but also achieved exceptional year-over-year growth."

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The Barre Code co-founders Ariana Chernin and Jillian Lorenz expressed their gratitude for Franworth's mentorship and expertise in the franchising industry: "They guided us by optimizing our strategy to increase first-time customers and refine our membership offering to boost retention allowing The Barre Code to not only thrive during an uncertain time in the fitness industry but also positioned us for the right strategic exit."

The Barre Code franchise system was acquired by Barre3 on October 2nd. This acquisition marks the establishment of the world's second-largest barre fitness system. Both brands are aligned in mission and mindset with a shared passion for empowerment, inclusivity, and growth. Dave Keil expressed his best wishes to Jillian Lorenz and Ariana Chernin as they embark on this exciting new chapter: "Their journey is a testament to the power of innovation of our strategic partnership."

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