LUDWIG+ Appoints Executive Operations Director Miya Petrovic, Welcomes New Finance Director Heather Lundy
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BINGHAM FARMS, Mich., March 27, 2024 ~ LUDWIG+, a renowned full-service advertising agency, has recently made two strategic additions to their team. Miya Petrovic has been appointed as the Executive Operations Director, while Heather Lundy joins as the new Finance Director. With a combined experience of over 30 years in the industry, these new hires are expected to strengthen the agency's operational capabilities and drive continued growth.

Barbara Yolles Ludwig, CEO of LUDWIG+, expressed her excitement about the new additions, stating, "Miya and Heather both bring incredible energy and expertise to our growing agency. As we continue to expand rapidly, their ability to enhance our operational infrastructure will enable us to scale even further."

Petrovic brings with her 18 years of acclaimed industry experience and will be responsible for overseeing daily operations at LUDWIG+. Her career highlights include developing impactful brand strategies and executing innovative creative campaigns. In her new role, she will lead creative operations, production, and project management while also streamlining processes for greater efficiency.

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"I am thrilled to join forces with Barbara Yolles Ludwig and the exceptional team at LUDWIG+," said Petrovic. "This agency has already made a significant impact in a short period of time, and I am eager to contribute towards shaping systems that will fuel our growth."

Petrovic's impressive portfolio includes working on vehicle launches and Super Bowl ad spots during her time as the head of agency creative operations at Commonwealth/McCann. She has also led successful seasonal campaigns for Shinola Detroit, a renowned watchmaker and design brand based in Detroit. Her contributions have been recognized with prestigious awards from Cannes Lions, D&D, One Show, Effie's Clios, among others.

In her role as Finance Director at LUDWIG+, Heather Lundy will be responsible for financial operations, strategic planning, and budget management initiatives. With 16 years of experience in the advertising sector, Lundy brings a wealth of knowledge from her previous roles at esteemed organizations such as Campbell-Ewald, Doner, and Fox Corporation.

"I am excited to utilize my financial expertise and passion to drive success and innovation alongside the outstanding team at LUDWIG+," said Lundy. "It's an honor to be a part of building this fast-growing, woman-owned agency."

These appointments come at a time when LUDWIG+ has been ranked 422 on the Inc. 5000 list, showcasing their rapid growth and success in the industry. With Petrovic and Lundy on board, the agency is well-positioned to continue its upward trajectory and make a mark in the advertising world.
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