Michiganders Invited to Fight Race-Based Hair Discrimination With New MiCROWN Campaign From Campbell Ewald — Natural Hair Shouldn't Hold People Back From a Better Future
Michimich.com/10078137

DETROIT--(BUSINESS WIRE)--Campbell Ewald introduces MiCROWN, a statewide campaign to abolish race-based hair discrimination that disproportionately affects the Black community. The current law disqualifies people from job opportunities and career advancements as well as interferes with children's ability to get a proper education or participate in sports - all because of their hair.

The agency is asking Michiganders to support Michigan House Bill 4811, which is currently stuck in the Government Operations committee. MiCROWN.com is collecting signatures that will be shared with their respective state legislators encouraging them to bring the bill forward.

"Coming from a childhood of processed hairstyles used to tame my natural texture, I lost sight of the beauty in my natural curls. Now, as an adult, I've taken a stance to embrace my authentic self and natural beauty as this is a part of what makes me who I am," said Asia Tennille, Account Executive, Campbell Ewald. "I support MiCROWN because I think everyone should have the opportunity to show their true selves without the pressure of not being accepted due to their natural hair texture — both in the office and in the classrooms."

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State Rep. Sarah Anthony introduced Michigan State House Bill 4811 on July 17, 2019. Nationally, other states have passed this legislation to end race-based hair discrimination, also known as The CROWN Act, including California, which was the first state to pass it, as well as six others, including New York and New Jersey. Many allies are working to support this legislation that will prevent students from being suspended, athletes stopped from competing, and employees fired.

"When one of our creative teams brought this idea forward noting that The CROWN Act was already passed where we have offices, but not in our home state, I knew we had to support it. We recognize freedom from race-based hair discrimination in our company and feel strongly it should be the same across our state — and nationwide," said Kevin Wertz, CEO, Campbell Ewald. "I'm grateful that the creative team felt they could bring this idea forward, and proud of this important work that can have a significant impact in peoples' lives.

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The campaign launches with "My Natural Hair Shouldn't," which calls attention to this form of hair discrimination and directs people to the MiCROWN website, where they are invited to sign their support, share it on social, and then show it via a poster for windows and lawns. Campbell Ewald shot the video in collaboration with Detroit-based photographer Jason Walker, who took photos of different Michiganders representing people of color, who are most affected by the law.

About Campbell Ewald

Based in Detroit, Campbell Ewald is a nationally recognized ad agency that is committed to a culture of inclusion and true belonging - not just in our offices, but across our home state. Built on a foundation of 100 years of experience, we're a full-service shop that's been custom built for the 21st century. From coast to coast, we're committed to solving seemingly impossible problems, reflecting the diverse population of our country and changing the culture of America — all while working and playing well with others.

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