Rocket Companies Appoints Jonathan Mildenhall as Chief Marketing Officer

DETROIT, Jan. 4, 2024 ~ Rocket Companies, the Detroit-based fintech platform company, has appointed Jonathan Mildenhall as its first ever group Chief Marketing Officer (CMO). The appointment is effective January 8, 2024.

In this new role, Mildenhall will be responsible for creating a unified and compelling voice for all businesses under the Rocket Companies umbrella. All marketing and communications teams for the Company's brands will report directly to him.

Varun Krishna, Chief Executive Officer for Rocket Companies, expressed his admiration for Mildenhall's work. "Jonathan is one of the top marketing minds in the world, with a strong reputation for consistently delivering compelling campaigns that break through the clutter and become socially relevant," said Krishna. "I have been highly impressed by the number of incredible stories we have to tell."

Mildenhall brings more than 30 years of experience building and promoting large, brand-focused companies. In 2018, he co-founded TwentyFirstCenturyBrand, one of the world's leading branding and marketing consultancies. He will remain Chairman of the business while taking on his new role at Rocket Companies.

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Mildenhall has previously served as CMO of Airbnb and led Coca-Cola's marketing as Vice President of global advertising strategy and content excellence. He has been included on Forbes' list of the World's most influential CMOs, Business Insider's list of the most innovative CMOs and won Adweek's Brand Genius award.

Commenting on his new role at Rocket Companies, Mildenhall said: "The role Rocket plays in helping people achieve the American Dream through home ownership and financial freedom is massive and cannot be overstated. I am honored to be given the opportunity to work with this talented team to tell stories that will inspire and motivate."

Rocket Companies has made a wise decision in appointing Jonathan Mildenhall as its first ever group Chief Marketing Officer (CMO). With more than 30 years of experience building and promoting large brands under his belt, Mildenhall is sure to bring a wealth of knowledge to Rocket Companies' marketing efforts. His impressive track record includes leading Airbnb's marketing through a period of unprecedented growth as well as overseeing Coca-Cola's global marketing campaign "Open Happiness" which helped propel Coke into its most profitable growth period in 20 years.

Mildenhall's mission at Rocket Companies is clear: create integrated marketing campaigns that live up to the extraordinary social impact that Rocket makes every day. With such an experienced leader at its helm, it looks like Rocket Companies is well on its way to achieving this goal!
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