Average US gambler spends $210 per month in 2026
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CHICAGO - Michimich -- A recent nationwide industry analysis found that the average American spent about $210 per month on all forms of gambling in 2026, including land-based casinos, online casinos, sports betting, lottery, and sweepstakes gaming. This publication estimated that commercial gaming revenue would top $67 billion a year, and consumer participation remains high with around 90 million adults gambling in some capacity over the past year.

Internet and mobile technologies also spurred the rise of daily fantasy sports, generating more intercollegiate betting and needing a federal response, given that it is still dubiously classified as a game of skill. The action has drawn the attention of the U.S. Congress with demands for regulation and monitoring of operators and player protection. Several states have changed their rules in response and started new laws regulating gaming commerce, with more than 25 states actively analyzing bills.

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Betting on sports and playing in casinos are still the predominant drivers of revenue. Sports betting continues to grow as states legalize or expand legislation, with Ohio and Louisiana recently signing bills into law. More states are also turning to iGaming to generate revenue. In the last year alone, Ontario, Canada, legalized iGaming, and New York passed an iGaming bill to launch in 2023. And, while still relatively small, NFTs and online lottery should soon become more meaningful.

Analysts are saying that the $210 average monthly spend shows that it is more of a mass market phenomena rather than any one consumer group being singularly responsible. Spending does of course vary based on factors such as age, income, and product preference. For example, mobile sports betting and online casinos attract younger customers with lottery and casinos appealing more to older demographics. However, overall spending is clearly rising across all segments.

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Throughout 2026, US gambling market is expected to continue to evolve, with increasing digital adoption and product expansion likely to maintain high consumer engagement.

Researchers also note that monthly gambling expenditures are highly dependent on access and marketing. Higher player spending per month is often seen in states that have legalized Internet gambling. As additional states contemplate new and expanded electronic gambling access legislation, the national monthly expenditure in the years to come may increase.

For continued coverage of gambling statistics and industry trends, visit Sweepspulse.com.