Michimich.com - The TOBU RAILWAY X COFFEE PROJECT Supports Nikko Tourism and Fosters English Speaking Guides, Through November 27, 2026

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NIKKO, Japan - Michimich -- Under the motto "Your coffee will create the future of Nikko," a portion of sales from coffee purchased onboard the Spacia X will be used to support the preservation of Nikko's nature, history, and culture as well as to promote the use of English-Speaking guides.

By facilitating guiding opportunities through its TOBU RAILWAY X COFFEE PROJECT, Tobu Railway will not only be fostering its human tourism resources - a pressing issue for local communities, but it will be enhancing the value of its customer experience. While visiting Nikko with a guide, travelers will also gain an understanding of the environmental considerations taken by the communities. This establishes a connection between the region and its visitors.

The guided tour takes visitors around Nikko Toshogu Shrine and Rinnoji Temple (Sanbutsu-do), both registered UNESCO World Heritage sites. These sites are characterized by elaborate carvings, magnificent architecture, and deep ties with the nature of Nikko. They are also sacred spots that embody the intentions and wishes of those in power at that time. This is not something that can be well understood by just looking at the sites. The guided tour is operated by a government certified tour interpreter, who is a member of TOTAK - an association of registered guides in Tochigi Prefecture. These guides understand and are able to explain both the local connections and historical background of the region and the sites.

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●Date and time: Every Friday, starting at 10:00 am (Start time is immediately after the arrival of the Spacia X No.1)

●Meeting point: In front of Tobu Nikko Station Tourist Center

●Itinerary: 10:00 am – Begin at Tobu Nikko Station ⇒ Shinkyo Bridge (Sacred Bridge) ⇒ Rinnoji Temple (Sanbutsu do) ⇒ Nikko Toshogu Shrine. The tour duration is about 2 ½ hours.)

●Tour capacity: 8 people (Reservations are recommended)

●Tour fee: Please check the reservation page: https://ars-tobutoptours.triplabo.jp/activity/en/LINKTIVITY-DRBUY
Reservations are required - first come/first served basis.

※Tour itinerary and fee may be subject to change in the future.

※This tour is conducted in English only.

About TOTAK
TOTAK is an association of registered guides in Tochigi Prefecture, who hold both national and regional interpreter guide qualifications. TOTAK aims to promote visits by foreign tourists and contribute to the internationalization of the region by improving the quality and qualifications of the members.

About Nikko Coffee
Since its founding in 1999, Nikko Coffee has been pursuing high-quality products and services, while working to revitalize local communities through tourism. Nikko Coffee supports local entrepreneurs by utilizing renovated vacant houses in the Nikko/Kanuma area.

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About Tobu Railway Group
TOBU Railway Co., Ltd. is a major Japanese corporation consisting of approximately 80 companies. The Tobu Railway covers the longest operating distance in Metropolitan Tokyo, leading to numerous tourist attractions including: Asakusa and TOKYO SKYTREE TOWN in Tokyo; Nikko and Kinugawa-Onsen, famous for its world heritage sites and hot springs; the Tatebayashi and Ashikaga areas, known for their blooming flower fields; and Kawagoe and Tochigi City, where the atmosphere of the old Edo era lives on. Tobu is also invested in a portfolio of hotels, including the newly opened The Ritz-Carlton, Nikko and FUFU Nikko Onsen Resort. For more information visit: https://www.tobu.co.jp/en/sightseeing/recommend/tourism/

Media Contact
Marian Goldberg Marketing Communications, LLC
in Asso. w/ QBIC Factory Inc. for TOBU Railway
marian@mariangoldbergcomm.com

Source: Tobu Railway Group, LTD

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